Checkatrade Brand
Our visual identity is bold, confident, and built for impact. It's designed to be instantly recognisable, striking the right balance between energy and clarity. We lead with strong, purposeful colour, clear typography, and a no-nonsense approach to design—ensuring every touchpoint feels consistent, dependable, and unmistakably us.
Foundations
Colour
Primary palette, tints, utility colours, and approved colour combinations.
Logos
Logo variants, clear space rules, and the Logo Studio download tool.
Typography
Degular Display and Haffer — weights, scales, and interactive previews.
Iconography
Icon style, DNA principles, and the Icon Gallery with colour and download options.
Illustrations
Spot and editorial illustration styles, and the Illustration Studio colour tool.